I recently started a music school with several of my music loving friends, and I must say that we owe a lot to the Internet. The Internet has made it amazingly easy to advertise for our school. We have a page on facebook, a Twitter profile, a website, etc etc etc... People know about us before we have even printed any posters or banners or organized any campaigns to promote ourselves!
But of course, if advertising is easy for us, it is definitely easy for other music schools as well. I guess the trick lies in the knowledge of how to maximize the advantages of the Internet in the best way possible. Anybody knows how to use Twitter and Facebook, but whether they use it effectively is another thing.
My father is a good example of someone who does not know how to maximize the advantages of social networking sites to promote his business. He owns a dance school and has a facebook account for it. However, he retains his traditional mindset that "the Internet is a dangerous world and strange people might very much want to steal your private information and harm you." Therefore, his dance school's facebook profile is set to Private, and nobody else can see his profile except friends who have been vetted and added. As you can see in this scenario, the purpose of social networking for business is very much compromised.
On a side note, do feel free to like my music school's page here: http://www.facebook.com/thunderrockschool
and follow our Twitter here:
http://www.twitter.com/thunderrocksch
There! Maximizing the advantages of the internet by getting as many eyeballs on my school's page as possible! :D
